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Thai Business, Culture and Language Seminar

Overview


The Thai Business Culture and Language Seminar is an intensive two-day professional development program designed for executives, business owners, government representatives, and professionals seeking to build successful relationships and conduct business confidently in Thailand.


The seminar combines practical business knowledge, cultural awareness, and essential Thai language skills to provide participants with the confidence to engage effectively with Thai organisations, government agencies, and local business partners. Rather than focusing solely on classroom theory, the program emphasises practical communication, relationship building, and understanding the cultural values that underpin successful business in Thailand.


Participants will gain insights into Thailand's current business environment, government priorities, negotiation styles, business etiquette, and communication techniques while developing practical Thai language skills that can be immediately applied in meetings and everyday interactions.

An optional third day provides a unique opportunity to experience one of Thailand's most important networking environments—a golf day where participants learn the etiquette and informal relationship-building practices that often accompany successful business partnerships in Thailand.

Learning outcomes

Day 1 Learning Outcomes

Participants will:

  • Understand Thailand's current economic and business landscape.
  • Learn the importance of relationships, trust and respect in Thai business.
  • Develop confidence using basic Thai business language.
  • Build connections with fellow participants during the evening networking dinner.


Day 2 Learning Outcomes

Participants will:

  • Understand current government policies affecting business.
  • Learn practical approaches to conducting meetings and negotiations.
  • Improve spoken Thai in professional settings.
  • Develop strategies for building long-term business relationships in Thailand.

Program

Day 1 – Understanding Thailand and Building Relationships


TimeActivity
0830 – 0900Registration and Networking Coffee
0900 – 0915Welcome and Course Introduction
0915 – 1000Keynote Address: Doing Business Successfully in Thailand
1000 – 1015Morning Tea
1015 – 1130Thailand's Current Business Environment and Economic Outlook
1130 – 1230Understanding Thai Business Culture and Building Relationships
1230 – 1330Lunch
1330 – 1500Group Thai Language Training – Greetings, Introductions and Business Conversation
1500 – 1515Afternoon Break
1515 – 1630One-on-One Thai Language Coaching
1830 – 2100Informal Networking Dinner at a Traditional Thai Restaurant

Day 2 - Working Effectively in Thailand

TimeActivity
0830 – 0900Morning Coffee and Networking
0900 – 1000Government Priorities, Investment Opportunities and Regulatory Environment
1000 – 1015Morning Tea
1015 – 1130Communicating Effectively with Thai Government and Business Partners
1130 – 1230Negotiation, Meetings and Business Etiquette in Thailand
1230 – 1330Lunch
1330 – 1500Group Thai Language Training – Meetings, Dining and Professional Conversations
1500 – 1515Afternoon Break
1515 – 1630One-on-One Thai Language Coaching and Practical Conversation Exercises
1630Seminar Close and Presentation of Certificates

Optional Day 3 – Business Networking Through Golf

Building Relationships Beyond the Boardroom. Golf plays an important role in relationship building throughout Thailand's business community. This optional practical day allows participants to experience how informal networking contributes to successful long-term business partnerships. The day includes:
  • Business golf etiquette in Thailand
  • Networking strategies on and off the course
  • Building trust through informal conversation
  • Practical Thai language used during golf and social interactions
  • Lunch and post-round business discussion
  • Reflection on relationship-building techniques

Participants who do not play golf are welcome to attend and will receive guidance on golf etiquette, networking, and business conversations while accompanying the group.

Who should attend

This seminar is ideal for:

  • Business executives and managers
  • Small and medium enterprise owners
  • Government officials
  • Defence personnel
  • Trade and investment professionals
  • Companies expanding into Thailand
  • Anyone working with Thai clients, suppliers, or partners

Click here to request more information or for a personalised quote

Dates

Dates
Course
Duration
Who this course is for
Cost
28-29 Apr 27


(Can add Anzac Day (25 Apr 27) in Hellfire Pass)

Thai Business Culture and Language Seminar 2027 A
2 days
(3 days with optional golf networking day)
  • Business executives and managers
  • Small and medium enterprise owners
  • Government officials
  • Defence personnel
  • Trade and investment professionals
  • Companies expanding into Thailand
  • Anyone working with Thai clients, suppliers, or partners
From AUD $1000
08-10 Sep 27
Thai Business Culture and Language Seminar 2027 B
2 days 
(3 days with optional golf networking day)
  • Business executives and managers
  • Small and medium enterprise owners
  • Government officials
  • Defence personnel
  • Trade and investment professionals
  • Companies expanding into Thailand
  • Anyone working with Thai clients, suppliers, or partners
From AUD $1000






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Click here to request more information or for a personalised quote